Campaign "Break the Silence" launched in Mato Grosso do Sul (Brazil)

Published 14 March 2014.

The Public Ministry of Mato Grosso do Sul (Brazil) launched on the March 14th the campaign "Break the Silence", with the aim of raising awareness of violence against women.

The "Break the Silence" campaign was originally developed by the agency JWT for APAV in 2005 and was adapted for publication in that Brazilian state in the wake of the Protocol signed between APAV and Public Ministry of the State of Mato Grosso do Sul.

This protocol of Cooperation was signed in February 2012 and aims to establish cooperation between the two institutions and to promote awareness and campaigns regarding domestic violence against women.