New edition of the "Home" catalog: awareness campaign on domestic violence
APAV has launched a new edition of the "Home" catalog: a new awareness campaign on domestic violence, developed by the agency FCB Lisbon in the form of a catalog.
The catalog is called "Home" and seems, at first glance, a furniture album. But it is, in fact, a catalog to wake awareness against domestic violence.
The catalog includes true stories, translated into statistics of violence in a domestic environment in Portugal in 2015. Domestic violence is a cross problem that primarily affects women, but also men, children and elderly people.
"Our home reflects who we are."